The curtain is about to rise on the 59th edition of the IFA - the Internationale Funkausstellung Berlin - the most prestigious showcase event in the world of technology, which received more than 1,800 exhibitors in 2018.


SBS will be exhibiting in Hall 3.2 Stand 124, boasting the largest exhibition space of all the accessory manufacturers in attendance. The company will be unveiling its new products in the world of accessories for smartphones and tablets, while also presenting new and interesting services dedicated to B2B and the end consumer.

Among the collections presented, one of the most prominent is Nostalgia. The products that are part of this line carry the names of the most iconic cities of the '50s and '60s, evoking the Dolce Vita of Italy of that period. You will therefore find the Courmayeur power bank, the Amalfi-Ischia-Capri-Taormina charging cables, the Sanremo and Panarea speakers, the Florence earphones, and a series of covers for Huawei, Samsung and iPhone with textures that evoke the icons of the era. Within the stand, we have created an exhibition space where we have brought the magical atmosphere of those years back to life again.

Among the other collections proposed, the Winter Collection stands out, renewed with the power bank in a gift box and with new winter hats. The strengths of the Unbreakable Collection are instead the reflective cables in aramid fibre and the 360° covers that have a transparent protective layer for the front and back of the smartphone.

There are countless new products in the audio sector: SBS has launched the Jam speaker with multi-use sockets for USB drives, TF Cards and music players, while the TWS headphones with a charging base declined in two different areas: sports or office use.

The JAZ brand is enriched with sophisticated products characterised by a superfine sound: two Twin earphones, Chicago and Note, with case for the power supply, the Smooth speaker with two magnetically joined earpieces and the Harmony headset which can be used wirelessly or with the cable. 

Surprises also with regards to the Music Hero brand which has launched the TWS earphones with pocket-sized base characterised by a modern design and minimal style, and by earphones with a flat anti-tangle cable, extremely practical in every situation.

The philosophy of SBS aimed at innovation has led to the development of four products that exploit the potential of wireless charging. The 5 and 10W power banks guarantee wireless power supply or with using the USB and Type C ports. The two bases are characterised by a functional design: an ultra-thin one similar to a credit card, the other with two charging slots.

Wireless charging is also a feature of the Gravity car support: you can wirelessly power your smartphone while keeping it stable during car journeys.
Space and Spider, two more new supports which boast a modern design and combine style with practicality.

Partnerships and new collaborations enrich some of our most important industries. The world of display protection expands with the Sunglass Screen Glass project, carried out with Gatti Group SRL. The protective glass evokes some of the most acclaimed models of sunglasses: thanks to the patented polarisation process, the product offers a mirrored effect when the smartphone is in stand-by. When the phone is in use, the glass is transparent.

The IronSlap multifunctional support, an exclusive Italian invention, brings back the Slap bracelets so popular in the 1980s. This versatile accessory, presented in five bright colours, can be used for the most diverse needs: as a support for an air vent, selfie stick or phone stand on a flat surface. 

The selection of fitness watches that support the Go Life app is also expanding. Vital Fit is the right accessory for those who want to start having a healthy and balanced lifestyle; Beat Spirit affirms itself as an ideal choice for athletes who want to see detailed information about their performance.

SBS has opened up the new route linked to memory cards: USB and Micro SD drives, available in different storage capacities, are ideal for being able to store and have to hand videos, audio files and images.

The SBS stand also features an exhibition space set up for the services that we offer to the end consumer through our trade. By using Fast Skin, you can apply a display protection directly at the point of sale: it takes about four minutes to fix a film on the front, back and edges of the device. In Berlin, consumers have the opportunity to witness and try this innovative machine.

With the MeCover service, the store will have a machine that will perform professional printing of customised covers. The customer will be able to present themself at the point of sale and request to personalise their cover with their favourite designs and logos.

Fast Glass remains one of the cornerstones of SBS: the service for front application of Guard Glass, Full Cover and Screen Glass 4D for smartphones is enriched with Fast Tab to satisfy the needs of tablet owners.

At the exhibition fair, we will also have a B2B corner dedicated to the Telecom Specialist channel. The B2B system is an SBS portal allowing you to forward product orders, exhibition orders and fittings. The system provides comprehensive information on the cost of purchase for the public, and allows you to search for products based on specific parameters.

At IFA Berlin, SBS shows its innovative side and its eclectic spirit. Accessories swing between the unforgettable atmospheres of the past and the technological solutions of the future to meet the needs of the present.